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Vehicle Graphics


Wrap advertising or a vehicle wrap is the term used in the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by using a large vinyl sheets as “decals.” The vinyl sheets can be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often utilized due to ease, cars can also serve as hosts for wrap advertising, despite consisting of more curved surfaces.



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